What freelancers should know about podcasting
Podcasting sounds intimidating. Maybe it’s the word: it conjures up images of pod people from old sci-fi movies. In reality, there’s nothing scary about podcasting. It’s just another way of producing a story, albeit in audio rather than written form.
I reached that conclusion based on two recent podcasting experiences. The latest is an interview I did with Paula Berinstein, the producer and host of The Writing Show, a three-year-old podcast on writing. Some time back, I’d asked writers on LinkedIn what their secrets were to writing short, and used the answers as the basis for this post on WordCount. Paula liked what I’d written so much she asked if she could turn it into a segment on her show. The result is a 30-minute audio-only podcast that includes comments from me and some of the writers I quoted in my blog post. You can listen to it here. Check out The Writing Show for interviews, reality shows and other features covering all aspects of writing, publishing, and other topics of interest to people who write or aspire to do so.
Earlier this year, I interviewed a consultant and professional podcast producer in the course of researching a story for Inc. magazine’s IncTechnology.com Website on podcasting for small businesses. The producer, Peter Brusso, with Infocard CC, suggested that he tape our phone interview and turn it into a podcast. The segment is up on his Website, and you can hear it by clicking here.
If you’ve been in the business long enough, you’ll realize podcasting is just the latest form of audio news. Way back when, newspapers did something similar when they offered telephone-based “InfoLine” updates on sports, weather and local news. When local cable news channels came along, newspapers reporters stepped in front of TV cameras to talk about stories they were working on, a crude from of video podcast. The moral of the story: the medium may have changed, but need for a good story is still the same.